SEO Web Mechanics

Why New Sites May Not Rank Right Away

darcy56 — Sun, 09 Sep 2012 15:56:30 +0000

New websites have difficulty ranking for popular, high-volume keywords for two primary reasons:

Getting your new site to rank will take time, ew websites don’t have much “authority”. The amount of on-page optimization you do when targeting a specific keyword is only half the battle. The Google algorithm takes site or domain authority into account when assigning rankings. Your site’s authority depends on factors like age of domain (hence, new websites necessarily have less authority) as well as the number of in-bound links your site has developed and “PageRank” of competitors (when compared to you) that are going after the same phrases.

To develop page rank you need to add in-bound links to your site on a regular basis (monthly). The stronger the sites that are linking to you, the better you will rank! You can get some great free inbound links by simple setting up social media profile pages and including your web address! These links are all valid and valuable. The best links are from 3rd party sites and have anchor text (blue underlined linking text) that is your key phrase (not your URL).

The competition for “popular keywords” is that much stiffer. By definition, more sites are competing to rank for more popular keywords, so your site authority is even more important if you want to rank on the first page or anywhere near it. Think about it: There are sites that have been around for a decade or more, working to rank for valuable popular keywords (like, say, “car insurance” or “local weather”). It’s unlikely that some newbie is going to be able to stroll in and take one of the top spots just because they want it.

The web is growing all the time, and the huge increase in the number of unique domains each year – in 2011, over 50 million new domains were created! – means that popular, high-volume search terms get exponentially more competitive over time. So yes, it’s true that it’s very difficult for new sites to rank for these keywords – unfortunately for you and your site, but perhaps fortunately for users. Search engine users want the best information first and fastest, so Google ranks sites that are already vetted through the “votes” of links.

If you have a new website and you want to rank for a popular keyword, you’ll have to prove your site’s worth to Google first. Here are some tips for getting there:
Target Long-Tail Keywords First

Longer, more specific keywords – known as long-tail keywords – have lower search volume than head terms, but they’re much less competitive to rank for. For example, a new website has next to no chance of ranking for the head term “insurance,” but would have much better luck with a niche keyword like “business overhead expense disability insurance,” because fewer websites are competing to rank. Long-tail keywords also have the added benefit of revealing more intent, making it easier for you to create content that meets the user’s implied needs.
Develop Real Content

SEO “content” is whatever it is on your site that might rank for a relevant keyword – whether it’s a blog post that answers a question (like this one), a video that shows viewers how to do something, or user-generated reviews of the products you sell. By “real content,” I mean content that is genuinely useful to people. Your content marketing strategy should follow naturally from the type of business you run, the types of keywords that your prospects use, and where your expertise lies.
Practice safe, honest link building

Google is in full-on battle mode against SEO spammers, so be safe when building links (and I don’t mean giving your in-house SEOs condoms!). Don’t purchase links in bulk and don’t waste your time with low-quality websites that are irrelevant to your niche. Spammy link tactics are unlikely to work in the long term, but you do still need links to show Google your site is rank-worthy. So leverage that great content you’re creating and do smart link outreach to bring attention to your site.
Stick with it

As mentioned above, part of what matters to Google is the age of your site. So there’s no fast track to great SEO rankings – to some extent it’s just a waiting game. But domain age alone isn’t worth very much – your site should be growing and improving all the time.
Try PPC

While you’re working to improve your site’s authority and organic rankings, consider leveraging paid search marketing, or PPC, to drive traffic. It’s generally faster and easier to place ads on the results pages for your target keywords than it is to rank for them organically, so you can use it as a stop-gap measure while your site is new and as a supplement to organic traffic later. Your PPC account will also provide invaluable data to help you better execute organic SEO.

Social Media Classes

seoweb1956 — Sat, 23 Apr 2011 19:19:46 +0000

Facebook for Business Workshops & Social Media Seminars

FREE Seminar Sessions at smAlbany 2013 from 8a-5p

Date: July 17th 2013

At: CSNE (Nanotech) Campus

255-257 Fuller Road (Tricentennial Drive)

Albany, NY 12203

Darcy Knapp to Present:

11a – Social Media for Job Seekers

1pm – Search Marketing for Business

3pm – Facebook For Business (Timeline & FB Advertising)

All sessions at smAlbany are FREE!!

Plan to spend your day and discover all that digital marketing can offer your business for success!

Please click to pre-register at EventBrite

For the full seminar line up: www.smalbany.org

——————————————————————————————————————————

Search Marketing with Social Media for Business

June 2013 (TBA)
Location: Schenectady Chamber of Commerce
306 State Street, Schenectady, NY 12307 (518) 372-5656
Morning Session: 9:30am-11:30am
Tuition:$39 Registration FREE WITH YOUR DONATION OF A NEW TOY

FACEBOOK for Business

June 13th 2012
Location: Schenectady Chamber of Commerce
306 State Street, Schenectady, NY 12307 (518) 372-5656
AfternoonSession: 1:30pm-3:30pm
Tuition:$49 Registration FREE WITH YOUR DONATION OF A NEW TOY

Learn best practice Search Engine Optimization and Social Media Marketing strategies to grow your business!Topics Include:Search Engine Behavior
Consumer Behavior
What it takes to get found on line
How to drive increased traffic to your Web site
The best way to attract qualified customers
The factors that affect your search engine rankings
The impact of search technology on your bottom line
Pay Per Click Strategy
Organic Search Strategy
Web 2.0
Social Media Marketing
FaceBook, LinkedIn, Twitter, & YouTube
Web marketing trends
Putting it all together
Questions? Contact: Darcy at 518.366.1707
email: Darcy@SEOWebMechanics.com

Bring your PC/Mac and build along with the class, and you will have a FB page & FB for Business Fan Page to take with you! You will install Apps, eCommerce – and create your own store, and set up FB Advertising!

Social Media Workshop Calendar

No time for class?

FB for Business Seminar on DVD $19.95 + S/H

Setting up Facebook for Business JAN 2012 Edt.
The 1 hour DVD covers topics including:

About the social media craze and the potential for the future
Learn about how/why you should be on Facebook
Understand what it takes to create a good profile
Create an identity on FB for your business
Build a business fan (like) page
Learn how to reach out to your customers
Learn how to target prospects
Discover how to efficiently and effectively manage FB
Jan 2012 edition includes Ecommerce Installation and Advanced Targeting for FB Advertising

$19.95 plus $6.95 Priority Mail

Call or Email Darcy with any questions!

Facebook for Business 3 Hour Workshop

Name *

First

Last *

Last

Email *

Website

Address *

Address Line 2

City *

State *

Postal Code

Country *

When you register for a search marketing class you will opted in to receive the search marketing tips email newsletter. You can opt out at any time.

Business Consulting

seoweb1956 — Sat, 09 Apr 2011 17:55:24 +0000

Small/Medium business, Start Up and Web Optimizaiton consultation appointments available.

Specialties include: Web Development, Ecommerce Strategies, Search Engine Optimization and Paid Search Advertising methodologies, Automotive search marketing, Small Business Development.

Consultation fee: $75/hour for time on site plus travel
(if required and in excess of 30 mins each way)

Facebook For Business Workshops

seoweb1956 — Sat, 09 Apr 2011 17:44:54 +0000

Facebook for Business Workshops & Social Media Seminars

FREE Seminar Sessions at smAlbany 2013 from 8a-5p

Date: July 17th 2013

At: CSNE (Nanotech) Campus

255-257 Fuller Road (Tricentennial Drive)

Albany, NY 12203

Darcy Knapp to Present:

11a – Social Media for Job Seekers

1pm – Search Marketing for Business

3pm – Facebook For Business (Timeline & FB Advertising)

All sessions at smAlbany are FREE!!

Plan to spend your day and discover all that digital marketing can offer your business for success!

Please click to pre-register at EventBrite

For the full seminar line up: www.smalbany.org

——————————————————————————————————————————

Search Marketing with Social Media for Business (Latham New York)

November 13th 2012
Location: Schenectady Chamber of Commerce
306 State Street, Schenectady, NY 12307 (518) 372-5656
Morning Session: 9:30am-11:30am
Tuition:$39 Registration FREE WITH YOUR DONATION OF A NEW TOY

FACEBOOK for Business

November 13th 2012
Location: Schenectady Chamber of Commerce
306 State Street, Schenectady, NY 12307 (518) 372-5656
AfternoonSession: 1:30pm-3:30pm
Tuition:$49 Registration FREE WITH YOUR DONATION OF A NEW TOY

Nov 2012 - RESCHEDULE IN PROGRESS
Location: Manfred RELC, 920 Albany Shaker Road
Latham New York 12110 (518) 489-1682
Mid Day Session: 1p,-3pm

Tuition:$39 Registration

December TBA 2012
Search Marketing/Social Media for Business (Elmsford/White Plains)
Location: Hampton Inn White Plains (Elmsford)
200 W Main St Elmsford, NY 10523 (914) 592-5680
Afternoon Session: 1:30pm-3:30am
Tuition:$39 Registration

Social Media Workshop Calendar

No time for class?

FB for Business Seminar on DVD $19.95 + S/H

Setting up Facebook for Business JAN 2012 Edt.
The 1 hour DVD covers topics including:

About the social media craze and the potential for the future
Learn about how/why you should be on Facebook
Understand what it takes to create a good profile
Create an identity on FB for your business
Build a business fan (like) page
Learn how to reach out to your customers
Learn how to target prospects
Discover how to efficiently and effectively manage FB
Jan 2012 edition includes Ecommerce Installation and Advanced Targeting for FB Advertising

$19.95 plus $6.95 Priority Mail

Call or Email Darcy with any questions!

Facebook for Business 3 Hour Workshop

Name *

First

Last *

Last

Email *

Website

Address *

Address Line 2

City *

State *

Postal Code

Country *

When you register for a search marketing class you will opted in to receive the search marketing tips email newsletter. You can opt out at any time.

Optimized e-Commerce

seoweb1956 — Sat, 09 Apr 2011 17:44:11 +0000

Work with a professional design team
Create a new Custom eCommerce site!

Take your business into the Click/Purchase Arena!!

$2,495 one time build fee ($1,895 non-optimized)

Add your hosting & SSL
NS Shopping Cart Solution Shown
with $99 monthly cart fee

Flexibility to transform your innovations into reality every day!

Includes OnSite Optimization Package
Included Google Maps & Google Analytic Account
Affordable Customized e-commerce Web Design Package
Custom design service and set up of a Custom Pages
Flash enabled for your design needs
Database management and password protected pages

And much more!

Managed Pay Per Click

seoweb1956 — Sat, 09 Apr 2011 17:38:40 +0000

SEO Web Mechanics offers a transparent SEM/PPC management platform. Get your site on page one of the major search engines with structured paid ad placement. Your ads run on the biggest electronic billboard on the busiest highway – the WEB!! Professional management of your account drives conversions! You can monitor results and see the true cost per click.

Professionally Managed Campaigns include:

Keyword research: Keywords are the foundation of all ad campaigns. Research and industry terms are contrasted with actual search queries to determine the best keywords.
Ad Scripting: Your analyst will create appropriate ads based on keywords, titles and descriptions, ensuring that the ad copy is reaching the target audience.
Budget recommendations: You can increase or decrease the budget depending on your needs on a month to month basis. Recommendations based on industry norms.
Reports: The Google analytics dashboard is accessible for each campaign. You have 24/7 access to your reports online.
Ad monitoring, tracking, and recommendations: Weekly monitoring of all keywords, ads, placement, bid price, and rank is included. Google Analytics installed at no charge.
Ongoing campaign optimization and strategic insight: Throughout the management of the campaign we will carefully optimize your ads based on the goals and conversions.

Package Set Up and Managment from $195/month

Diagnostic Services and Self Managed Paid Search Campaigns Set up Available

Search Engine Optimization

seoweb1956 — Sat, 09 Apr 2011 17:33:43 +0000

Search Engine Optimization services help your website list higher in the natural (Organic) search results of Google, Yahoo, Bing and all other engines. Search Engine Optimization is a process designed to create credibility for your site as an authority for key word/s. Optimization is a process of creating a search friendly site and generating credibility through in bound links.

On-Site Optimization:

Key Word Research: Your analyst will research your site, industry and competition to develop your key word list.
Meta-information: Your site will be reviewed and fresh Meta data will be created to update your Meta titles, Meta descriptions and Meta keywords for your top level pages.
Home Page Review: The analyst will further review your home page and make appropriate recommendations for html tag insertion, and provide optimized home page content.
Home Page Optimized Content: The analyst will optimize home page content on your site. This content should be 250-500 words in length, key word rich and will be tested for key word density.
Site Recommendations. The site will be tested for readability and search friendliness. Additional recommendations will be offered on tactics including: keyword density strategy, site structure, file naming, ALT tag edits, content optimization and potential website enhancements which will promote search placement.

Off-Site Link Building/Maintenance:

Link building and social presence development. Each month the SEO team will increase your visibility through the creation of new inbound links through news release, blog postings, article submissions, social bookmarking, directory submission and third party site placement. This will help to increase your page rank and improve your organic placement over time.

Target your most profitable search term/s

On-Site SEO Packages from $795

Link Building from: $100/month

Web Development

seoweb1956 — Sun, 16 Jan 2011 08:11:50 +0000

Creating your website and building your brand is very important. Your website is your virtual business location and should be representative of your business and showcase all your products and services.

Your website should reflect your business model and provide a full description of your products and services on the front page so the visitors understand exactly what you do. You should also have your business contact information in multiple locations and provide contact forms so that your visitor can make contact easily!

Web site packages start at $695
Custom sites start at $995
Optimized Custom Sites start at $1,795
Ecommerce Design projects start at $895 (most require a custom quote)
Advanced Design sites are by custom quote only

Payment plans are available to make your project affordable on a limited budget.

Small Business Web Design Gallery



	
	
		
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Optimized Web Design Gallery



	
	
		
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